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Unread 01-15-2007, 08:15 AM   #1
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Wink is gender differences in car adverts justified?

im doing an A-levle in media and im doing research into car adverts.
my question is: is gender differences in car adverts justified?

im after some primary research and it would be fantastic if you could give me your views into this subject, talking about what interests you in a car and why would you buy it. also do you pay attention to car adverts?

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Unread 01-15-2007, 01:29 PM   #2
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Car adverts are very important to me... But what i look for in a car is; reliability,performance, quality of the car (both drive train and interior trim), and lastly looks of the car. An attractive car will sell much easier than an ugly one, even if the car is top notch in all other departments. And also now days, feul economy is a small factor, but i will not pass up a nice car just because it gets bad gas milage...
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Unread 01-15-2007, 07:11 PM   #3
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I pay little attention to car advertisements. It is either a car I have heard of already since I keep good tabs on all the performance cars that are going to be coming out or a car that I am not interested in. Also the class of cars that I want are out of my price range when brand new.
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Unread 01-17-2007, 04:27 PM   #4
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to me car adverts dont sell the car. If a company spends thousands upon thousands of dollars on a commercial, but the car or truck is poorly built and just ugly, Im not gonna buy it regardless of the advert. The main thing that determains if I buy a car is the reliability, performance, and looks. and i take all that and compare it to the price and i choose a car.



I hope that helps you and if you need to know more just let me know
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