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Unread 05-02-2013, 08:47 PM   #1
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Default What should I pay for a 2013 Honda Accord with an MSRP of 25,077?

What should I pay for a 2013 Honda Accord with an MSRP of 25,077? It's for the 4 cylinder EX-L with the X package II, interior illumination, remote start, and 17" chrome look alloy wheels.

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Unread 05-02-2013, 09:13 PM   #2
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Find the invoice pricing first, which is what the dealership itself pays for the car. Then multiply the invoice cost by 1.05, which is just adding a 5% mark up for dealership costs. Start from that number and determine what is comfortable for you.

Aside from that, the market the car is being sold in is also a factor in the pricing.

It may be helpful to set an absolute max price you are willing to pay for the car, and to walk away if the negotiating cannot be settled below that number.
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Unread 05-02-2013, 09:51 PM   #3
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Actually, start at the price they paid for it. 0% profit. Dealerships make money on services and used cars, not new.
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Unread 05-02-2013, 10:14 PM   #4
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Quote:
Originally Posted by KSIMP88 View Post
Actually, start at the price they paid for it. 0% profit. Dealerships make money on services and used cars, not new.
You say what?

Dealers make their bread and butter on financing, a little extra on markups on new and used.
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Unread 05-02-2013, 11:07 PM   #5
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The private banks make the money, actually
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