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Unread 04-20-2012, 10:08 AM   #1
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Hi, everyone on the forum, I知 new member and I知 here for a very special reason, I知 university student and I'm doing a study on luxury automobiles and consumer perception about the car brand, the theme is more precisely the following "Luxury Car Brand Image Effect on Quality, Satisfaction and Consumer Commitment", then I would like to leave here a link in order to access the quiz.

The questionnaire is very simple and quick you just have to choose an option on a scale of 1 to 5 and will not be asked any personal data.

You must be owner of a luxury car in order to answer the questionnaire.

We consider luxury car Segment E, F and S, according with European Commission classification, I'm going to leave some examples. Segment E (BMW 5 Series, Lexus GS, Volvo S80), Segment F (Audi A8, Mercedes-Benz S Class, BMW 7 Series), Segment S (sport coupe: Porsche 911, Ferrari 458, Nissan 370Z; grand tourer: Jaguar XK, Maserati Gran Turismo; supercar: Bugatti Veyron, Ferrari Enzo, Pagani Zonda; cabrio: BMW 6 Series Cabrio, Mercedes-Benz E Class Cabrio; roadsters: Porsche Boxster, Mercedes-Benz SLK, BMW Z4), segment S has all this subgroups, according to the academic literature there is no concrete definition of "luxury car" it also refers to the uniqueness of a car and the price, but consider this segments example to guidance.

Any question, leave messages in this topic

Thanks for your collaboration, here's the link to the questionnaire

https://docs.google.com/spreadsheet/...dVdyV3dJUlE6MQ

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Unread 04-20-2012, 11:07 AM   #2
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I counted Pontiac as a luxury brand is that cool?
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Unread 04-20-2012, 11:20 AM   #3
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I have no luxury brands I guess lol

Welcome to the forums, btw.
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Unread 04-20-2012, 03:03 PM   #4
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I don't have a luxury car, but if I did it'd be a Cadillac.
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Unread 04-21-2012, 09:58 AM   #5
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Bullattack Pontiac is more like a sport division of GM but if you have an old school GTO you can consider it a "sport legend" more than "pure luxury" it's a rare unique car so you can answer the survey because of the uniqueness.

Cadillac is considered luxury.

Thanks for the collaboration.

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Unread 04-21-2012, 01:09 PM   #6
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Quote:
Originally Posted by carroluxo View Post
Bullattack Pontiac is more like a sport division of GM but if you have an old school GTO you can consider it a "sport legend" more than "pure luxury" it's a rare unique car so you can answer the survey because of the uniqueness.

Cadillac is considered luxury.

Thanks for the collaboration.
It's cool your questions didn't make a lot of sense anyway
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Unread 04-21-2012, 01:27 PM   #7
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Quote:
Originally Posted by BULLATTACK View Post
It's cool your questions didn't make a lot of sense anyway
Lol
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Unread 04-25-2012, 02:41 PM   #8
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Bullattack how can you say questions don't make sense if it's all based on academic experts and was reviewed before being published.

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Unread 04-25-2012, 03:24 PM   #9
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Quote:
Originally Posted by carroluxo View Post
...based on academic experts...
Your first issue

Second issue is that the survey is full of grammatical errors.

Third issue is the questions aren't well posed. I understand what you were looking for but the questions fell short of explicitly stating the goal.
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Unread 04-25-2012, 03:25 PM   #10
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"Making sense" is an individual's own perception. Thus the setting in which it was reviewed or prepared is irrelevant if one's perception affects the manner in which the information is understood.

Yup.
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